Soluderm Shares Skincare Solutions for Eating and Applying
Laura McQuarrie — February 6, 2021 — Fashion
References: beautymatter
Soluderm is a new skincare brand from Amorepacific that offers an inside-out approach to beauty with skincare solutions for both "eating and applying." Created in collaboration with influencer Gwanjong Un-ni, the brand is being introduced to the world with a pair of products: a Vita Collagen Ampoule to be applied topically and a drinkable Inner Full Collagen Ampoule.
Some of the key ingredients in the topical Soluderm product are vita collagen, low-molecular collagen, 22.36% pure vitamin C and EGF Powder to boost the skin's elasticity. In the drinkable product, which is packaged in a slim vial, there are similar ingredients like Vitamin C from the UK and 5,000 milligrams of low-molecular collagen from Italy, plus elastin, ceramide and hyaluronic acid.
Some of the key ingredients in the topical Soluderm product are vita collagen, low-molecular collagen, 22.36% pure vitamin C and EGF Powder to boost the skin's elasticity. In the drinkable product, which is packaged in a slim vial, there are similar ingredients like Vitamin C from the UK and 5,000 milligrams of low-molecular collagen from Italy, plus elastin, ceramide and hyaluronic acid.
Trend Themes
1. Inside-out Beauty Solutions - Soluderm's approach to beauty includes both eating and applying skincare solutions, creating an opportunity for other brands to explore this trend.
2. Drinkable Skincare - Soluderm's Inner Full Collagen Ampoule is a drinkable skincare product that is disrupting the traditional topical application method, creating opportunities for innovation in the cosmetic industry.
3. Cross-industry Collaboration - Soluderm's collaboration with influencer Gwanjong Un-ni highlights the potential for brands to partner with industry experts to develop unique and effective products.
Industry Implications
1. Skincare - Soluderm's skincare solutions, including a drinkable collagen ampoule, are disrupting traditional approaches to beauty and provide opportunities for innovation in the cosmetic industry.
2. Food and Beverage - Soluderm's inside-out approach to beauty that includes a drinkable collagen ampoule creates opportunities for innovation in the food and beverage industry to develop functional and nutritious beauty products.
3. Influencer Marketing - Soluderm's collaboration with influencer Gwanjong Un-ni showcases the importance of influencer marketing in product development and represents an opportunity for other brands to form similar partnerships to develop effective and marketable products.
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